Convention: The widely recognised way of doing something - this has to do with content, style and for.
Tuesday 18 March 2014
Question 1- Evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Convention: The widely recognised way of doing something - this has to do with content, style and for.
Convention: The widely recognised way of doing something - this has to do with content, style and for.
Question 3- Evaluation
What kind of media institution might distribute your media product and why?
We created our own production and distribution companies as we wanted to achieve a sense of individuality when it was presented to our audience. Our production company is called 45 Productions. We chose this name because our group number is 45, which puts our imprint on the production. It was also the only name that we could agree on as a group. Our distribution company is called Shoot Productions. We opted for this name because our film is based on football and shoot is a common term within the society. Similarly, shoot is also a part of media terminology, which makes the name even more appropriate for a film like ours.
I believe that FilmFour would be interested in distributing our film because they specialize in independent and British films and also develop and co-finance film productions. As they have backed a large number of UK films, I think they would be interested in our film because we are presenting original ideas which are innovative and creative and targeting a wide audience. FilmFour have also produced Slumdog Millionaire which was a very successful film and took in £1,827,457 in its opening weekend with 324 screens. This gives me an initial idea of what our film could achieve if FilmFour chose to distribute it.
We created our own production and distribution companies as we wanted to achieve a sense of individuality when it was presented to our audience. Our production company is called 45 Productions. We chose this name because our group number is 45, which puts our imprint on the production. It was also the only name that we could agree on as a group. Our distribution company is called Shoot Productions. We opted for this name because our film is based on football and shoot is a common term within the society. Similarly, shoot is also a part of media terminology, which makes the name even more appropriate for a film like ours.
I believe that FilmFour would be interested in distributing our film because they specialize in independent and British films and also develop and co-finance film productions. As they have backed a large number of UK films, I think they would be interested in our film because we are presenting original ideas which are innovative and creative and targeting a wide audience. FilmFour have also produced Slumdog Millionaire which was a very successful film and took in £1,827,457 in its opening weekend with 324 screens. This gives me an initial idea of what our film could achieve if FilmFour chose to distribute it.
Question 5- Evaluation
How did you attract/address your audience?
One way we attracted/addressed our audience is the amount of teenagers who are in the film. This appeals to other teenagers as they can relate to the lives played in the film.
Another way we attracted our audience is football lovers as the film itself is football based
So far, we have reached our audience via Youtube, Vimeo and a cinema preview. We used social networking sites to address our audience because they are popular in youth culture today, which makes it easier for us to spread word of our film and broadens the range of our audience. In our cinema preview, we showed our film opening to many other media students and a few adults. We then interviewed certain members of the audience, specifically the ones that matched our target audience, to see what they thought of our film.
So far, we have reached our audience via Youtube, Vimeo and a cinema preview. We used social networking sites to address our audience because they are popular in youth culture today, which makes it easier for us to spread word of our film and broadens the range of our audience. In our cinema preview, we showed our film opening to many other media students and a few adults. We then interviewed certain members of the audience, specifically the ones that matched our target audience, to see what they thought of our film.
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Convention: The widely recognised way of doing something, which includes content, style and form.
In our opening, we used various means of mise en scene and cinematography in order to present and develop our storyline. In terms of editing, we used rapid frames (no longer than four seconds) in order to create an energetic atmosphere when Hadi is playing football. In addition to this, we added slow motion to some shots to emphasise the gracefulness of Hadi's movement and skill. This is a common aspect in many films with a sub genre of sport as it dramatises certain moments, hence it being used to show last minute goals in the films She's The Man and Goal. We also chose to include various conventions in our film such as young inner city teens being involved in crime. This convention was taken from one of the films that inspired us: Kidulthood. We utilised this convention as it allowed us to establish binary oppositions of good and evil between the hoodlums and Hadi, which therefore allowed us to challenge this convention, as it shows that young teens are capable of being both promising and hopeless. Finally, the sound that we used in our film opening is conventional considering the genre and plot. For example, we have Brazilian samba playing when our protagonist is playing football, which is typical of football films as South American music is strongly associated with the sport. Furthermore, as an urban film based on the youth of London, grime is also a common genre of music that is used. We also used it because films like Kidulthood and Adulthood have demonstrated the confrontational aspect that it can add to certain scenes.
We also took some aspects from the two films that inspired us' Goal and Kidulthood, and incorporated into our own production in order to help develop our storyline. We took the location of a football pitch from Goal to emphasise Hadi's considerable footballing talent. It also allowed us to establish binary oppositions of good and evil between him and the two muggers when we filmed on a residential road in the second scene. This location also introduced a sense of danger to the scene as it is dark and had a low amount of passersby. In addition to this, our characters were also inspired by both Goal and Kidulthood. Our protagonist, who was played by Hadi, was based on Goal's protagonist - Santiago. We done this because we were influenced by his journey from an amateur to a professional; the same journey that we intended for our protagonist to embark on. The two youths that mug Hadi were inspired by Sam and his friends from Kidulthood. This is due to the fact that they are both youths from London, hyped and don't have a clear view on what is right or wrong because of their surroundings. The relationship between the two sets of characters is demonstrated by the similarity in body language, which highlights their youth culture.
Convention: The widely recognised way of doing something, which includes content, style and form.
Conventions
In our opening, we used various means of mise en scene and cinematography in order to present and develop our storyline. In terms of editing, we used rapid frames (no longer than four seconds) in order to create an energetic atmosphere when Hadi is playing football. In addition to this, we added slow motion to some shots to emphasise the gracefulness of Hadi's movement and skill. This is a common aspect in many films with a sub genre of sport as it dramatises certain moments, hence it being used to show last minute goals in the films She's The Man and Goal. We also chose to include various conventions in our film such as young inner city teens being involved in crime. This convention was taken from one of the films that inspired us: Kidulthood. We utilised this convention as it allowed us to establish binary oppositions of good and evil between the hoodlums and Hadi, which therefore allowed us to challenge this convention, as it shows that young teens are capable of being both promising and hopeless. Finally, the sound that we used in our film opening is conventional considering the genre and plot. For example, we have Brazilian samba playing when our protagonist is playing football, which is typical of football films as South American music is strongly associated with the sport. Furthermore, as an urban film based on the youth of London, grime is also a common genre of music that is used. We also used it because films like Kidulthood and Adulthood have demonstrated the confrontational aspect that it can add to certain scenes.
Intertextuality
Evaluation Question 2
How does your media product represent particular social groups?
Representation: The description or portrayal of someone or something in a particular way.
We decided to present Hadi as a regular teenager with a dream of becoming a professional footballer in the future, however, he also has some characteristics of a stereotypical jock. This is because he is fit and athletic, which is demonstrated by his footballing prowess, but he is also vulnerable as is shown by his mugging. The costumes that we chose for him also reveals aspects about him. For example, Hadi's football kit shows that he belongs to a group - a typical feature in sport films - however the fact that we don't show any of his teammates implies that he is in a league of his own. This shows that our film focuses on an individual rather than a group, which is rare in films with a sub genre of sport. We chose to represent the muggers in a negative light in order to contrast them with our protagonist, which enabled us to portray the good and bad sides of youth in London. This provides our audience with an unbiased view on the matter. Their costumes are dark in order to reflect the immoral nature of their actions. Criminals in films like Kidulthood also abide by this aspect as it is representative of real-life situations, which brings a sense of realism to the scene.
In terms of cinematography, we emphasised Hadi's lack of power in comparison to the muggers by using a point of view shot to show the muggers running away. We used this shot to give the audience Haid's perception of the event and to convey his helplessness to them, which is similar to the stereotypical bully vs nerd convention in many other teen films. We conveyed the dangerousness of the muggers through the use of our editing. This is because we shortened the length of the shots in the scene that they were present in to bring a sense of tension to the scene and unsettle the audience, which suggests that the two characters are catalysts of demise. The contrast in music that we used to portray both sets of characters creates binary oppositions of good and evil. This is because the samba music used in the scenes where Hadi is playing football is upbeat and creates an energised atmosphere, which reflects his strong will to become a professional footballer. However, the grime instrumental that we used to present the muggers is cold and eery. This brings about an atmosphere of tension and danger to the scene in which they assault Hadi.
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